Online Identity Guide

Aa

Headings
Adobe Caslon Pro

Styles
Regular
Bb

Paragraph & Headings
Brandon Grotesque

Styles
Regular
Bold

R243 G233 B222
#f3e9de

R255 G252 B246
#fffcf6

R191 G178 B174
#bfb2ae

R153 G140 B136
#998c88

Image
Image
Image
Featured images
Image
Image
How should digital
branding be used:
  • Logotype

    – The logotype should always be used on images that are being posted across the internet/social media sites and it should be in a safe zone (not cut off but visible and large enough to be able to read the name).
    – Always retain logo orientation, and ensure plenty of space to breathe.